In-Depth Interviews

Sometimes you need to dig deeper. Individual, in-depth interviews identify detailed consumer perceptions, opinions, beliefs and attitudes. One-on-one interviews can be conducted in-person or over the phone by our experienced interviewers.

Interviews for medical supplier reveal insights around brand, product awareness; advertising recall

A large medical supplier wanted to understand their brand and product awareness as well as how effective their advertising was. Roadmap conducted a study that measured the client’s brand awareness relative to their competitors as well as the participants’ unaided and aided recall of advertising campaigns. The research insights yielded participants’ affinity for the clients brand as well as what methods of advertising were most effective.


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