Focus Groups

Professionally moderated focus groups will provide you with deep insights on the why behind your customers’ decision making process. We work closely with our clients to design results-oriented focus groups that help them make decisions. Our experienced moderators will identify your target market’s motivations and opinions and translate them into actionable insights.

Online focus groups lead to key insights for advertisers

Roadmap conducted online focus groups for an advertising cooperative that wanted feedback and insights on their television, digital and print advertisements. The focus groups consisted of three representative samples of the client’s target market and were conducted entirely online over a three-day period. The results revealed how the participants reacted to the ads, and what they wanted to see in future ads to help them make purchase decisions.


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3200 Greenfield St
Suite 280
Dearborn, MI 48120