Blog: Van Westendorp’s Price Sensitivity Meter Takes the Guesswork out of Pricing

Pricing a new product or service is one of the most daunting challenges marketers face. Marketers want to maximize value and set a price that is acceptable to as many potential customers as possible, but pricing research is fraught with peril and respondents often struggle when asked flat-out what they would be willing to pay for a product or service. Read More
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