Roadmap designs customized surveys to meet our clients’ needs. We will ensure that your survey is taken by a representative sample and returns reliable data and insights. Roadmap has conducted numerous online, phone and mail surveys for clients to quantify brand awareness, customer satisfaction, determine pricing and more.

Targeted survey provides retailer with actionable insights

A regional retailer needed to understand local shoppers’ impression of their location. Roadmap designed and executed an online survey that targeted shoppers within a specific geographic radius of the retailer. The survey results were translated into insights that allowed the retailer to make changes that would make their location more desirable to local shoppers.