Blog: Van Westendorp’s Price Sensitivity Meter Takes the Guesswork out of Pricing

Pricing a new product or service is one of the most daunting challenges marketers face. Marketers want to maximize value and set a price that is acceptable to as many potential customers as possible, but pricing research is fraught with peril and respondents often struggle when asked flat-out what they would be willing to pay for a product or service. Read More

Blog: Legends, Myths and a Faster Horse

March 23, 2016
If you have not already, I highly recommend viewing the documentary A Faster Horse which is currently streaming on Netflix. It is a fascinating look behind the scenes of the design and launch of the 2015 Ford Mustang, as well as an engrossing look back at the history of the Mustang and the part it has played in American culture.

Your Brand's Most Important Number

Most marketing professionals can agree that what customers say about their brand to their peers is more important than what brands say to their customers. Word-of-mouth referrals are still the most powerful form of advertising – according to a Nielsen consumer survey, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising…an increase of 18 percent since 2007.” Given the ever-increasing importance of word-of-mouth, it is imperative for marketers to have an...

Entrepreneurship Beyond the Curriculum

September 18, 2015 Entrepreneurship Beyond the Curriculum: Insights on the Business School Ecosystem Andy Specht, Director, Roadmap Market Research For some business schools, entrepreneurship goes beyond the curriculum. For the better part of a decade, many higher education pundits have opined that the digital revolution will disrupt the institutions of higher learning and fundamentally change how we define a college education. Online programs, MOOCs, learning management systems and online textbooks are frequently cited as the primary disruptors of higher education. In many business... Read More

New white paper posted: Americans are spending more on vehicle repairs and maintenance. Now what?

Much has been written about IHS Automotive’s recent report which found the average age of American vehicles is 11.5 years – an increase of 26 months since 2006. While many drivers are hanging on to their vehicles longer due to economic reasons, the increased quality of new vehicles on the road also plays a part in their longevity. While these insights are interesting in themselves, they are having a broader impact on the automotive aftermarket industry. Indeed, additional statistics show the ever-increasing age of Americans’ vehicles is increasing the amount they spend on yearly...